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Meet Jamie Clarke
Just an ordinary guy living an extraordinary life
Champion Athletic Wear wanted a unique ambassador to lead the expedition. Someone
grounded in sports and fitness but with enthusiasm for other parts of life. Jamie
is dedicated to personal fitness through weight training. When he's not at the gym,
Jamie is running 12 flights of 551 stairs at the Calgary Olympic park ski jump with
his endurance coach Syl Corbett, a world-class mountain runner. But Jamie also loves
to eat pizza, drink a beer, hang out with his buddies, and take his eight-year-old
son Khobe to Calgary Flames hockey games.
The Calgary, Alberta, native has climbed all Seven Summits, trekked 700 miles across
Arabia's Empty Quarter by camel, and has traveled from New York to Hong Kong to
Paris to inspire Fortune 100 executives with tales of high adventure. In 2010, Clarke
will return to Nepal as the leader of Expedition Champion in an attempt to summit
Mount Everest for the second time.
In 1988, Clarke, who was a three-time national Canadian junior champion cross-country
skier, contracted mono and missed his chance to compete in the Calgary Olympics.
The disappointment was so great that Clarke packed his skis away and focused on
climbing mountains. At age 22 he was invited to join the "Climb for Hope Everest
Expedition,", as the team communications specialist. To raise funds, Clarke would
wake up at 3 a.m. and report on traffic for a local radio station. Then he'd spend
ten hours a day on the phone working on expedition planning, followed by a few hours
at the gym, before showing up for his DJ shift at a local bar—all this for the opportunity
to troubleshoot unwieldy satellite gear at base camp.
In 1994, Clarke returned to Everest on a mission to summit. He eventually climbed
to 25,500 feet, but due to illness the team was forced to abort the expedition before
reaching the summit.
A few years later, on May 23, 1997, at 6:50 a.m., Clarke finally reached the top
of the world.
So why go back?
"I do it for the love of adventure," Clarke says. "But I also want to inspire people
to think differently about their lives, ponder new possibilities, and think about
how they interpret hard work."
"When I was 25, I felt as though I was eight-feet tall and bulletproof," says Clarke.
"But now I'm not training to be a hero. I'm training because I have a commitment
to be healthy, alive, authentic, and engaged in my two kids' lives. I want to know
in my heart that I can do this safely. I might fail miserably, but it certainly
wasn't for lack of trying."
For Expedition Champion, we've put together (and will soon be announcing) the formation
of an amazing lineup of specialists-each with their own particular skill set to
contribute to the greater group-that will allow us to succeed and achieve our goal:
taking innovation to the top of the world.
We all have mountains to climb and dreams to fulfill. That's why we're asking you
to tell us What's Your Everest? It's your chance to let the world know who you are
and how you're making a difference, and inspire others to do the same.
So go ahead. Share your story. Climb with us.
Climb Your Own Everest
Jamie Clarke was a world-class athlete before becoming an adventurer. After climbing
Mt. Everest and trekking across Arabia's Empty Quarter, he began telling his story
to large audiences. Today, he is a successful inspirational speaker who teaches
people how to conquer their own Everests in life. After all, the act of climbing
Everest is the ultimate metaphor for the journey of life. The summit may seem impossible,
but what's the point if you can't dream of reaching the top—no matter what shape
your own Everest takes?
So click on one of the thumbnails below, and watch Jamie talk about taking the right
steps to the summit of your personal Everest.
1. What's Your Everest?
Meet Jamie Clarke, leader of Expedition Champion. Join Jamie and his team by climbing
your own Everest while they climb to the summit. Learn about yourself, your goal,
why it's important and where you want to go.
2. Why is this your goal?
Think about and confirm that this is the goal you want to pursue. Your goal should
have a greater purpose beyond yourself. Would you do this for free? Would you pay
to reach this goal? What is your greater purpose in pursuing your goal?
3. What will it take to accomplish this goal?
Can you accomplish your goal? Take stock of your life and your goal and make sure
they fit together.
4. Understand the cost of your goal
What are you willing to give up in order to achieve your goal?
5. Declare your goal out loud and commit to it
It's scary to tell people what you intend to do, but it's also exciting. If your
goal doesn't scare you, it's not worth pursuing. How will you react once you've
announced your goal to your friends and family?
6. Develop a plan
How will you go about accomplishing your goal? Be realistic. Why do you think your
plan will work?
7. Who are your Sherpas?
Who are your friends and family who can help you along in this journey? Who will
be there to help you carry the load?
8. Study your goal and respect it
A significant goal deserves to be respected. Don't underestimate what you're trying
to achieve. Research it. In what ways do you respect your goal?
9. Find the "yes's"
There's an ocean of "no's" out there. You have to be willing to hear them over and
over until you find your first "yes." How will you find your first yes?
10. Find a Champion
You need to find someone who will Champion your project. Who is your Champion?
Survival Tips
Everest Tested
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Gear Development
Over the course of one year, the Champion gear development team has been busy experimenting
with numerous fabric and warming technologies in an effort to create a unique and
revolutionary warming system to be worn by the climbing team. Our team collaborated
with expedition leader Jamie Clarke to custom design specialized gear that delivers
insulated warmth, without creating excess bulk. This innovative gear will be tested
in October when members of our R&D team accompany Jamie on a practice climb
to Pumori. Stay tuned for updates on the practice climb this Fall! To get a better
look at what the climbing team will be wearing on Everest, click on the link below.
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